Standout Features:
- Clever use of dots to form a shape
- Stylized capitalization of “air”
- Versatile logo variations
Design agency Pivot Design Group has created this AI logo design for Roche Canada's new AI project. The symbolism behind the logo is genius, featuring a clever use of dots to form a shape.
The stylized “aiR” in the center of the logo design stands for “AI with Roche.” As for the colors, the logo design uses calming and welcoming colors to break the stereotypes of AI being disconnected and cold. They also created two different logo versions, so it's easy to adapt depending on its purpose.
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