Standout Features:
- Single color
- Cozy wilderness visual
- All uppercase typeface
The Serene Waters logo design is set inside a round, thick frame. Simon Feltes’ design utilizes a single color to paint the logo, a dark, murky green.
The brand name features a bold, all-uppercase typeface, arching above the cozy wilderness visual at the center. The illustration encompasses a conifer on the left, a small wooden hut on the right, and three lines representing waves below them.
Below the wavy lines, you'll read "LAKE HOUSE," which is designed with the same style as the brand name. The upper and lower texts are separated by a long vertical line on either side.
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