This speculative logo study explores alternative directions for the visual identity of the City of Leipzig following its recent and widely debated rebrand. Rather than focusing on official constraints, the project experiments with illustrative reduction and symbolic strength.
Created by Martin Naumann, the system reimagines the heraldic lion through a restrained color palette. The result balances historical reference with contemporary graphic language, aiming for stronger recognizability and adaptability across modern applications.
Based in Dessau-Roßlau, Martin Naumann is a Leipzig-based visual artist and designer known for his experimental, generative work. With a background in integrated and intermedia design, he blends automation, branding, and abstract visuals to craft futuristic identities grounded in narrative and form.
