Beats By Dre Is Industry-Leading Audio Products With A Personality
Beats by Dre is an American brand known for producing audio products — from headphones and earbuds to speakers. But they are probably most known for their original, stellar over-the-head headphones that were touted to provide superior listening experiences.
Headphones were their bread and butter when they first opened up shop. These headphones looked and felt much different than the competition at the time. They were simple and sleek. They were modern and innovative. These designs offered listeners a better quality listening experience, putting music first.
The brand was created by Jimmy Iovine and rap icon Dre. Dre in 2006, but the high-end headphones didn’t hit the scene until 2008. The headphones clocked in at around $300 per headphone, which was astonishing at the time. But they sold like crazy, and the two have worked to grow this brand into a worldwide sensation.
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide.
The Beats brand was acquired by Apple in 2014, and it has gone down in history as one of the largest acquisitions for Apple ever at a whopping three million.
The brand name “Beats” comes from music that comes out of the speakers. It’s a brand all about the music. It’s a brand that cares about musical integrity, creating products that can connect users with this auditory art.
This notoriety comes from the brand’s exciting and innovative products. These sleek and sophisticated headphones were life changing when they were first introduced. And they still stand strong and resolute.
The modern and fresh overall look of the brand comes from a collaboration with creative design studio Ammunition. The agency began working with the brand when they first started creating these music-listening products, and have helped shape the face of the brand in consumers’ minds.
But looking at the logo design, the image might look familiar. While the team at Ammunition created a whole brand identity, logo included, for this modern music brand, they definitely pulled from design influences that date back decades.
This sleek and colorful logo looks a lot like the logo created in 1977 by Anton Stankowski. The well-known designer created a city identity for the German city of Stadt Brühl, and as you can see, the swirly simplicity of the two logos match almost exactly.
There are some differences, of course. There’s a difference in color and size and shape slightly, but overall these two logos are lookalikes of one another.
But that doesn’t mean this logo isn’t iconic and engaging. The Beats by Dre logo is unique, modern fresh and creative. It’s a sophisticated symbol that captures the essence of the brand and it niche with ease.