Standout features:
- Simplistic layout
- No-frills design
- Appealing color story
Contrary to our somewhat ominous intro, WideFix believes that software should be accessible to everyone, and with their easily recognizable logo, you can quickly see how they walk the talk to their target audience.
The overall design may be close to competitors, blending well while breaking the mold with the positive vibes and agility the hummingbird graphic brings. The color story is also typical in the IT niche, with subtle changes that accentuate convention. They did not try to look fancy or unique, the colors simply reflect a robust identity that's "light on its wings", if we may.
There are times when all you need in your logo design is the right color combination to make yourself stand out from the pack. With its simple design, WideFix has done a great job identifying itself with its customers without standing out like a sore thumb.
