- Agency: White Bear Studio
- Client: Banam
- Category: Packaging Design — Beverage
- Location: London, United Kingdom
- Project Brief: Create packaging design for Banam banana water that highlights its natural ingredients through vibrant Thailand-inspired illustrations, expressive typography, and a playful mascot that helps the brand stand out on shelves.
Beverage packaging carries extra weight when shoppers have never tasted what’s inside. White Bear Studio’s cans for Banam, Europe’s first banana water, put “Banana Water” front and center in bold green type.
Each flavor gets its own pastel can: pink for strawberry, yellow for original, and light blue for blueberry. The Banam wordmark arcs over a halftone fan, with bananas, palm leaves, and waves drawn below in a Thailand-inspired style.
Flip any can and a highlighted bar spells out the short ingredient list. Vitamin A, B6, and magnesium claims sit up top on every flavor, so the health story is there without taking over.
The mascot steals the show on the shipping cases, a grinning monkey whose smile is made of bananas. Badges like “Only One Ingredient, Always Bananas” circle around him, and once you spot that hidden smile, it’s hard to forget.
