Standout Features:
- Minimal label
- Grayscale imagery
- Unique typography
Tyler DeGraaf's packaging concept for L'Oreal products embodies the brand's values: Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, and Quest for Excellence. It combines a couple of distinct visual styles to create a uniform, modern, and eye-catching label that complements the containers beautifully.
While color-coded packaging isn't a novel concept (especially in the cosmetics industry), the design agency seamlessly combines pleasing color accents and unique typefaces to paint an already impressive grayscale photography backdrop. The result? Packaging that commands attention, eagerly waiting to jump into shopping carts.
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