Standout Features:
- Play on words
- Attractive
- innovative color choice
Bonju, a range of premium super green smoothies and juices from Geneva tapped into consumers' increasing need to eat and live a healthier lifestyle. With such a successful product, the brand only needed to bottle said desire (pun intended) and add abundant creativity and enthusiasm around the topic. Enter Toby Marsh Creative!
The resulting product, or rather its packaging, is simply beautiful. Aesthetically wise it captures brand values around convenience and rewards of "going green". To go one step further, BonJu embodies its namesake, the combination of a warm welcome - "Bonjour!", the founder's name (Judy), and the product itself (juice/jus).
The agency delivered a custom logotype with complementary illustrative icons and a vibrant color palette derived from the beverages' ingredients.
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