- Agency: Meia Volta
- Client: Brahma
- Category: Packaging Design — Beverage
- Location: Rolândia, Brazil
- Project Brief: Create a limited-edition can design celebrating Brazil’s Carnival culture by illustrating a dynamic samba flag bearer and developing 12 color variations representing each samba school from Rio de Janeiro’s Special Group.
Limited-edition beverage packaging often succeeds when it captures cultural energy while remaining instantly recognizable on the shelf. The Brahma Carnaval 2025 series achieves this by combining the brand’s bold typography with expressive illustration inspired by Brazil’s samba traditions.
