Packaging Designed by: Meia Volta Studio LTDA

Brahma Carnaval 2025

Article by: Branko Dimitrijević

Published Mar 04 2026 Updated Mar 10 2026

Brahma Carnaval 2025 packaging design by Meia Volta.

Brahma Carnaval 2025 celebrates Brazil’s iconic festival through a series of illustrated cans featuring a striking samba flag bearer wrapped around the packaging. Designed with flowing feathered costumes and bold colors representing Rio’s twelve samba schools, the artwork creates rhythm, movement, and a strong festive identity across the collection.

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Technologies & Tools

Food & Beverage

Description

Team Behind the Design

Agency: Meia Volta
Client: Brahma
Category: Packaging Design — Beverage
Location: Rolândia, Brazil
Project Brief: Create a limited-edition can design celebrating Brazil’s Carnival culture by illustrating a dynamic samba flag bearer and developing 12 color variations representing each samba school from Rio de Janeiro’s Special Group.

Limited-edition beverage packaging often succeeds when it captures cultural energy while remaining instantly recognizable on the shelf. The Brahma Carnaval 2025 series achieves this by combining the brand’s bold typography with expressive illustration inspired by Brazil’s samba traditions.

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