Calpis

Standout Features:

• An abundance of visual elements
• An original take on a classic container shape
• Prominent label

Calpis is a century-old lactic acid drink brand. To celebrate and perpetuate this long-lasting brand, they collaborated with Smile Creativeness CO. for a modern package design of their "Taste Moment” products.

The design is built on an abundance of eye-catching visual elements with a loose hexagon shape in the center of the layout. Other stimulating visuals are also present: the crown represents a rich taste, and the vermillion sealing wax symbolizes dedication and hard work. The packaging presents a unique take on the classic container shape with the lengthened "roof” of the carton. Since the designers wanted to step away from the all-to-common minimalistic designs, this packaging design shows admiration for the effort put into creating this beverage.