Carioca Coffee Shop

Standout Features:

• Illustrations of playful toucans in tropical forest
• Cheerful color palette
• Organized information table

Francisco Leal Coelho’s packaging design for Carioca Coffee Shop celebrates the vibrant blend of Brazilian and Portuguese heritage with an aesthetic inspired by tropical nature and cheerful cultural energy.

As a focal point of the packaging, Francisco Leal Coelho employed detailed, whimsical illustrations of toucans nestled in a lush tropical forest. These vibrant visuals evoke the natural beauty of Brazil, creating an immediate connection to the country’s rich biodiversity. The toucans, iconic of Rio de Janeiro’s tropical environment, add a playful charm, highlighting the brand's Brazilian influence and cheerful essence.

A vivid, dynamic color palette was chosen to reflect the lively and joyous nature of Cariocas, the residents of Rio de Janeiro. Pastel greens, yellows, and reds create a sense of happiness and excitement, perfectly aligning with the product’s goal of bringing joy and pleasure into everyday life.

Balancing the dynamic illustrations is a well-structured information table. Positioned prominently, it offers clear and concise product details in a clean format. This contrast between the vibrant visuals and the organized table ensures customers can easily access essential information without losing the charm of the packaging’s playful aesthetic.