Standout features:
- Lemon-hop as the star of the show
- Zany illustrations
- Colorful
The whimsical, experimental lemon radler, Clockwork Lemon is a brand new guest on the European craft beer packaging shelf, and with good reason. The brand turns the radler tradition upside down and positions the drink as an excellent alternative to kriek, cider, and/or other beer-based fruit cocktails.
While clearly drawing inspiration from the world-famous “Clockwork Orange,” the packaging paints a far less sinister picture than Kubrick's masterpiece.
In fact, when designing it, Newmen Agency opted for fun surrealist illustrations that play with absurd plots in which its namesake merged with a hop turns into a flying comet, a quadcopter, a perfect substitute for a fan on a hot summer day, and a real vehicle.
The radler’s zany visual language helps it come to life, both on shelves or in your fridge, after the purchase.
