Domaine Du Bourrian

Standout Features:

• Family generation-theme
• Inspired by history
• Meaningful design

The Domaine produces some of the most acclaimed wines in the world, and its portfolio of red, white, rosé, and sparkling wines has won dozens of consumers’ tastes for years. However, they struggled to create a strong brand identity.

They teamed up with designer Max Lippolis to create a design that would align with the winery’s vision.

The agency transformed the brand grandeur into simple yet enchanting icons of the sea, vineyard lines, the domain, and the hills.

Using connotative symbols, Max Lippolis created an instantly recognizable brand that would resonate with its customers. He perfectly portrayed the French family-owned winery through the black, white, and gold color story.