Dreft

Standout Features:

• Simple illustrations
• Heart sticker
• Pastel colors

Lydia Lopez created the packaging design for Dreft’s laundry stain remover. It features elegant illustrations, soft hues, and sans-serif typography, highlighting the product's effectiveness and non-harmful ingredients. Simple cloud illustrations create a welcoming impression and communicate the revitalizing effects of the product.

A strategically placed heart-shaped sticker featuring the reassuring statement "made for tough stains" further instills confidence in the product's effectiveness. This addition provides support and guarantees the product's stain-fighting capabilities. Moreover, the soft pastel color scheme lends a gentle aesthetic to the design, creating an inviting and trustworthy appeal.

The bold sans-serif typography contrasts the overall elegant and tender design. This modern, straightforward font balances the packaging's appeal, adding a contemporary touch that ensures clarity and readability.