Packaging Designed by
Jeanine Kelley Design Jeanine Kelley Design

Full Swing Hydration

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Full Swing Hydration Packaging Design
Full Swing Hydration positions itself as a performance-focused electrolyte brand inspired by precision and discipline. The packaging design uses bold contrast, sport-inspired cues, and a structured system to create a distinct identity that can scale as the product line grows.
High-contrast packaging signals performance and energy
High-contrast packaging signals performance and energy
Cohesive system adapts across product variations
Cohesive system adapts across product variations
This website uses a colour palette of 4 colours
  • #141615
  • #3D4343
  • #F6F6F5
  • #73772F
Technologies & Tools
Description
Team Behind the Design
  • Agency: Jeanine Kelley Design
  • Client: Full Swing Hydration
  • Category: Packaging Design — Beverage
  • Design Name: Full Swing Hydration
  • Location: New York City, New York, United States
  • Project Brief: To create a packaging design that stands out in a saturated hydration market, communicates performance-driven positioning, and scales with the brand.

In competitive beverage markets, beverage packaging design must go beyond aesthetics to establish a strong brand narrative. Full Swing Hydration does this by combining sport-inspired visual cues with a refined layout, creating a system that feels both premium and performance-driven.

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