- Agency: Jeanine Kelley Design
- Client: Full Swing Hydration
- Category: Packaging Design — Beverage
- Design Name: Full Swing Hydration
- Location: New York City, New York, United States
- Project Brief: To create a packaging design that stands out in a saturated hydration market, communicates performance-driven positioning, and scales with the brand.
In competitive beverage markets, beverage packaging design must go beyond aesthetics to establish a strong brand narrative. Full Swing Hydration does this by combining sport-inspired visual cues with a refined layout, creating a system that feels both premium and performance-driven.
