Packaging Designed by: Jeanine Kelley Design

Full Swing Hydration

Article by: Rafi Lim

Published Mar 27 2026 Updated Mar 30 2026

Full Swing Hydration positions itself as a performance-focused electrolyte brand inspired by precision and discipline. The packaging design uses bold contrast, sport-inspired cues, and a structured system to create a distinct identity that can scale as the product line grows.

High-contrast packaging signals performance and energy

Cohesive system adapts across product variations

This website uses a colour palette of 4 colours

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Technologies & Tools

Food & Beverage

Description

Team Behind the Design

Agency: Jeanine Kelley Design
Client: Full Swing Hydration
Category: Packaging Design — Beverage
Design Name: Full Swing Hydration
Location: New York City, New York, United States
Project Brief: To create a packaging design that stands out in a saturated hydration market, communicates performance-driven positioning, and scales with the brand.

In competitive beverage markets, beverage packaging design must go beyond aesthetics to establish a strong brand narrative. Full Swing Hydration does this by combining sport-inspired visual cues with a refined layout, creating a system that feels both premium and performance-driven.

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