Standout features:
- Opulent design
- Ingredients as stars of the packaging
- Colorful
Since its launch in 2004, the Grand Granola brand has been laureled with numerous prestigious awards, so it's no wonder its packaging requires to be made from the same content-worthy cloth, so to speak.
The close collaboration with La Fourmi (the team behind the brand) allowed Roberge to fully understand the product, the aspirations of the brand, its "gourmet" positioning, and the exceptional quality of its ingredients. The challenge was how to translate its pedigree into luxurious packaging.
The new packaging reflects both the product quality and panache, breaking the visual conventions inherent to the food industry. The category of organic and natural products often uses a visual vocabulary and a minimalist stylistic approach. Roberge went in the completely opposite direction.
The entire design is rich, attractive, and sophisticated, while the ingredients remain the center of attraction for this premium brand, making sure they emanate the taste and flavors of each variant.
