Standout features:
- Vibrant colors
- Woodcut illustrations
- Custom typography
As one of the oldest independent breweries in the UK (way before the rise of the craft beer craze) Greene King wanted to showcase their brewing expertise to a more diverse audience by twisting and adapting traditional flavor profiles and channeling some of that good ole’ Britain’s folklore to create authentic, modern and ultimately, exciting brews. Design Bridge’s London Studio crafted each of the four new beers to pay homage to the legends of the old, British history icons. They used woodcut illustrations with vibrant color schemes that combined with stylish typography reference details from their respective stories. Of course, every “story” comes with a healthy dose of the famous British humor which gives insight into their individual strengths and flavors. Every detail has been carefully planned, with a clear intent behind each concept. This is not your typical beer, it’s a can containing a rich, fun, and imaginative story.
