- Agency: Address Arts
- Client: Lobie
- Category: Packaging Design — Beauty
- Location: Dubai, United Arab Emirates
- Project Brief: To create a packaging design that redefines textured haircare through a modern, premium, and minimal visual identity.
Modern beauty packaging design relies on clarity, restraint, and strong brand presence. Lobie reflects this through a minimalist approach, where typography, spacing, and material choices work together to create a premium and future-facing identity in the textured haircare space.
