Love&wash

Alexander Cherkasov brings warmth and humor to household essentials with Love&wash, a packaging design that turns laundry into an act of care. Clothing is shown as pairs in gentle embrace, expressing affection through form and color.

The design follows the idea that washing can bring joy. Pressed lettering suggests closeness, while bright color blocks create clear distinction across products. Bold typography and expressive imagery keep the system playful, structured, and full of character.

Alexander Cherkasov is a Moscow-based designer and art director with nine years of professional practice. He’s led and developed brand and packaging projects across industries, combining creative direction with a structured, hands-on process.