N45

Standout features:

• Bold in every way
• Sleek wrapper paper
• Striking color palette

As one of the most sought-after cocktail drinks in recent times, Negroni is bound to turn some heads. Brazilian brand, N45 is, as its creators would put it, “the Negroni every Negroni wants to be."

With this bold attitude also comes an equally daring look, courtesy of the REBU agency. The packaging redefines the classic liquor bottle, infusing it with the power the popular (pre-made) drink deserves.

It goes above and beyond in differentiating itself from the rest of the bottles on the shelf, with a striking color palette of red, black, and white. The purposefully mismatched typography on the label easily makes a statement while evoking curiosity and a sense of devilish playfulness.

As N45 ideators intended, it is more than a drink, it’s a lifestyle.