Standout Features:
- Matte and glossy finish
- Monochromatic color story
- Sleek and thin box packaging
Sprout Studios' design for the NXT line, a collaborative project with Staples, showcases a clean, minimalist aesthetic in consumer electronics. Their approach involved auditing the market and competitive brands to create a design language that competes with premium products. The packaging system leverages various print tests and techniques for brand consistency.
A monochromatic color story, matte and glossy finishes, and sleek, thin box packaging were critical elements in this design. The packaging enhances visibility on store shelves, aligning with the brand’s modern and streamlined core values.
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