Standout features:
- Witty copy
- Clever monogram
- Suppressed color palette
Often, designers think that boxes must be more than a simple box. Thinking “outside of it,” they forget that being creative doesn’t necessarily have anything to do with the shape of the packaging. Check out our article on best box design ideas 2023.
When award-winning industrial designer (and long-time collaborator) Scott Henderson embarked on a mission to create his own line of useful design products, he called in koolgirlposse to set the right graphic tone for his whimsical delights.
The agency developed a concise designer's monogram that works excellently on printed packaging and when applied to the products themselves. The sophisticated palette of slightly muted colors creates a distinct identity that acts as a quiet backdrop, allowing clear diagrams and visually works with the products.
koolgirlposse found opportunities to imbue the brand messaging with visual and verbal wit in unexpected places, utilizing all surfaces of the packaging.
