Sendle Sticker

Standout Features:

• Authentic graphic presentations
• Discreet logo placement
• Strong messaging behind the gas mask element

Sendle Sticker produces stickers for parcels, and in partnership with the Republic of Everyone, the duo develops stickers that carry impact.

The agency capitalized on using animal illustrations on the sticker. One permanent element across all these illustrations is the gas mask worn by these animals. It’s a subtle yet very powerful design move that affects any person seeing the design. It encourages the population to look at how mailing services impact our air -- 39g of greenhouse gas emitted per mailing.

It’s also worth noting that although the animals are drawn beautifully and with bright colors, their background doesn’t look enticing at all. They are surrounded by withered leaves, drylands, and unhealthy corals. With this, you’ll notice a prominent use of brown color to signify a decrease in life, across the designs.

All designs carry a distinct and familiar look which in turn, boosts name recall. The brand logo is placed strategically in the lower-left corner, careful not to take away the focus from the sticker’s message.