The North Face

Standout Features:

• Uncomplicated concept
• Easily recognizable design
• Bold and eye-catching copy

Adventures never stop with The North Face, and BBMG does the brand justice with a simple yet rugged design that showcases the product effectively. With its powerful and solid branding, one look at the packaging easily communicates the brand’s roots and vision. Not to mention the clutter-free and functional design that is appreciated by the brand’s old and new customers.

In the fashion industry, it’s rare to see sleeve-style packaging designs such as this. Fashion brands usually opt for paper bags, plastics, or even boxes to package their products. BBMG has a different idea, though. To ultimately live up to the eco-friendly mindset the brand follows, Renewal Workshop designed and BBMG created the art for a carton sleeve packaging that wraps around the apparel snuggly. Thinking about it, it’s a genius way to market the product, too, because unlike fashion pieces hidden away by packaging, this design flaunts it.

BBMG’s packaging design follows a minimalist approach and heavily relies on properly spaced copy to catch the audience’s attention. The typeface used is far from overwhelming. In fact, they used legible and wide styles that are easy to read even from a safe distance.

Clarity and simplicity thrive. Consumers have nothing against simple packaging, as long as they know what they’re buying. And we all know how broad the scope of The North Face is in the industry. Originality, character, and memorability are at the heart of the brand and its unique packaging designs.