- Agency: UnderConsideration LLC
- Client: 2026 Brand New Conference
- Category: Print Design — Education
- Location: Bloomington, Indiana, United States
- Project Brief: Create a print identity for the 2026 Brand New Conference that turns event collateral into an immersive physical experience through tactile materials, bold typography, handcrafted details, and cohesive environmental graphics.
Education events for designers can win people over before the first talk starts. 2026 Brand New Conference goes all in on a Nashville bachelorette party. The print kit for an annual gathering of brand designers trades plain lanyards and booklets for satin sashes and pearl rhinestones.
The program comes in a slipcase wrapped in pink ribbon trim, with “BNC” spelled out in pearl rhinestone letters over a scalloped pink band. Each case is put together by hand, so no two attendees get the exact same copy.
Inside, the spreads sit on a printed denim texture, with “Day Two” in a curly pink script and speaker names in chunky pink slab letters. A pearl heart sits in the middle of the speaker list like a patch sewn onto a jean jacket.
Every guest gets a white satin sash reading “Let’s Get Nashty!” in tall black serif capitals, with a pink scalloped name badge stuck on the front. It all arrives in a tote made from cut-off denim shorts on a silver chain, with “BNC” pressed on in pink and lined with rhinestones.
