Standout Features:
- Futuristic
- Portraying motion
- Urban vibe
Mohamed Basil designed several product-oriented posters to promote the Alpha Fly – Nike shoes. Each of the five posters represents a different idea of promoting the product distinctively.
While one poster is a futuristic take, showing the hovering pair of shoes and a thick pink line below them, the other positions the shoe pressed onto a rough surface, instilling its marathon-worthy durability.
The third poster is meant to showcase the comfort of wearing the shoes. With the organic, free-flow shapes and lines in the background, we see the Alpha Fly floating seamlessly.
Poster number four is all about the details, showing the pair of shoes vertically, alongside numerous closeups of their fabric, and alluding to various qualities.
The final poster aims to represent motion or speed. The background is blurry, and the only focus point is the sneakers set to make the next move.
