- Agency: T&P
- Client: Argos
- Category: Print Design — E-Commerce & Retail
- Location: London, United Kingdom
- Project Brief: Create an out-of-home print campaign for Argos that refreshes its Christmas gifting image through split-screen layouts pairing nostalgic catalogue products with modern alternatives.
E-commerce and retail campaigns at Christmas can lean on years of shared memories, especially for a store that once lived in every family’s catalog drawer. Christmas Past / Christmas Present pairs that nostalgia with today’s gift list to show that a UK retailer with over 60,000 products sells far more than toys.
The left board looks like a page from an ’80s or ’90s catalog, with flash-lit kids in tartan pajamas and bright sweaters clutching gifts like Mr Frosty and a purple Game Boy Color. “Christmas Past” sits on top in a cream serif, and the old red Argos script logo fills the corner.
Its partner on the right swaps the family scene for a moody product still life, with a Ninja Slushie maker, Beats headphones, or a Nintendo Switch 2 resting on torn wrapping paper. “Christmas Present” switches to a bold white sans-serif, and the current red-square Argos logo completes the line “There’s more to Argos than toys.”
Each pair reads as a before-and-after, so you can trace how one gift grew into the next, from Game Boy to Switch. Hung together under a railway bridge, the two boards hand passersby the whole joke in a single glance.
