Bakker Klaas

• Agency: Birrd
• Client: Bakker Klaas & Studio Mario
• Category: Print Design — Hospitality 
• Location: Ghent, Belgium
• Project Brief: Create a cohesive brand identity for Bakker Klaas and Studio Mario—two hospitality concepts sharing the same space—designing distinct yet connected visual systems that transition from daytime bakery to evening pizza restaurant.

Designing for a dual-concept venue requires a visual identity that can shift moods while maintaining brand continuity. For Bakker Klaas and Studio Mario, Birrd developed a shared design system that clearly differentiates the two experiences—daytime bakery and evening pizza restaurant—while ensuring they remain visually connected.