Print Designed by
Birrd Birrd

Bakker Klaas

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Bakker Klaas print design by Birrd.
Bakker Klaas and Studio Mario share a single space in Ghent’s Wintercircus, transforming from an artisanal bakery by day into a lively sourdough pizza restaurant by night. Designed by Birrd, the visual identity balances two distinct personalities through a unified system of typography, illustration, and color.
Bakker Klaas print design by Birrd.
Typography and illustration shape a playful bakery identity
Bakker Klaas print design by Birrd.
Structured menus reflect craft, clarity, and shared brand language
This website uses a colour palette of 4 colours
  • #E1E0E3
  • #D3BBB3
  • #252F31
  • #0E1218
Technologies & Tools
Description
Team Behind the Design
  • Agency: Birrd
  • Client: Bakker Klaas & Studio Mario
  • Category: Print Design — Hospitality 
  • Location: Ghent, Belgium
  • Project Brief: Create a cohesive brand identity for Bakker Klaas and Studio Mario—two hospitality concepts sharing the same space—designing distinct yet connected visual systems that transition from daytime bakery to evening pizza restaurant.

Designing for a dual-concept venue requires a visual identity that can shift moods while maintaining brand continuity. For Bakker Klaas and Studio Mario, Birrd developed a shared design system that clearly differentiates the two experiences—daytime bakery and evening pizza restaurant—while ensuring they remain visually connected.

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