Standout Features:
- Engaging visuals
- Custom iconography
- Typography mixture
Casey Peterson LTD's print design, created by Laurel Antonmarchi, is a breath of fresh air in the often-staid world of financial communication.
The design embraces geometric patterns covered in the bold color palette, underscoring that this company isn’t your average number cruncher. Additionally, to complement the brand tagline "Lead the Way," a compass element was incorporated, symbolizing a forward-looking approach to financial guidance.
To add visual interest and simplify complex concepts, a series of custom icons were created. These icons visually express objects, actions, and ideas, making technical financial and accounting information more accessible and engaging.
The brand's mixed typography employs a combination of three typefaces — Gotham, Program Narrow, and Beloved Script. These typefaces strike a balance between friendly and professional, ensuring direct, but also engaging communication.
