Standout Features:
- Dynamic and minimalistic logo design
- Vibrant, modern color palette
- Strong representation of brand mission
Europe on Rail is a collaborative initiative made up of NGOs advocating for improved cross-border rail transport in Europe. The design by Magda Soler Studio perfectly captures the essence of this vision through its dynamic, minimalistic print elements. The goal was to create a visual identity that not only represents the brand but also promotes its mission to increase sustainable travel.
Within the print, the dynamic and minimalistic logo design stands out due to the clever manipulation of the letter "E." The horizontal lines within the letter evoke the image of rail tracks, associating the brand with its core concept. This simple yet effective visual cue ensures that the design is both memorable and easily understood by the audience.
The vibrant, modern color palette used in the design further enhances its visual appeal. The colors almost seem to vibrate on the page, creating a sense of motion that aligns with the brand’s mission of faster, cleaner, and more efficient travel. This use of color reflects the forward-thinking approach of the initiative.
Finally, the strong representation of the brand’s mission is reinforced throughout the design. The clever use of typography and color, alongside the symbolism of railways, communicates Europe on Rail’s commitment to sustainability and societal change. The design not only serves as a visual identity but as a tool to inspire change.
Magda Soler Studio’s work on the Europe on Rail project exemplifies the best non-profit print design. By combining minimalism, modernity, and strong symbolism, the design fosters a clear and impactful message that aligns with the brand’s core values and mission.
