Standout Features:
- Dramatic contrast
- Clean and sophisticated typography
- Thoughtful and cohesive layout
Monica Ruth, a distinguished designer renowned for her creativity and expertise in print design, was entrusted with creating the Fall/Winter 2017 fashion catalog for West Edmonton Mall.
The challenge was designing a print catalog that captured the essence of high fashion while being accessible and enticing to the mall's broad customer base. The result? Elegant imagery, sophisticated typography, and a sleek layout merge to create a visually stunning and effective marketing piece!
The catalog's cover immediately grabs attention with its bold imagery. The image of a model donning a luxurious outfit sets the tone for the content. In addition, the strategic use of a dark background contrasts beautifully with the model's attire. This choice appeals to fashion enthusiasts and reinforces the mall's brand as a premier shopping destination for high-end clothing.
The magazine's title, "Forever Edmonton," is rendered in a delicate script font with flourishes that reflect the brand's desire to be associated with sophistication and timeless style. Inside, the catalog's cohesive layout provides a smooth reading experience. Each page flows seamlessly into the next, with well-placed images and text that naturally guide the reader's eye through the content.
To top it all off, the whitespace allows the images and text to breathe. This meticulous attention to layout ensures the catalog is a visual delight, effortlessly highlighting the pieces while enhancing the overall readability.
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