Forbes Middle East — Tower

Bored Members crafted Forbes Middle East Tower print design with aurora motifs and refined typography.
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Forbes Middle East — Tower (slide 1)
Article by Rafi Lim
Published Dec 05 2025
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Updated Dec 31 2025

The Bored Members shaped Forbes International Tower’s identity with aurora-inspired light patterns, deep contrast, and precise typography. Across posters, print materials, and branded stationery, the flowing lines and refined structure echo the tower’s partnership with architect Adrian Smith and reflect its mix of luxury and sustainable ambition.

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Based in New Cairo, The Bored Members is a studio devoted to crafting identities that stand out with clarity and creative precision. Their work blends strategy with expressive visual systems, reshaping brands through bold storytelling, thoughtful design, and a commitment to making every project anything but ordinary.

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