Forbes Middle East — Tower

The Bored Members shaped Forbes International Tower’s identity with aurora-inspired light patterns, deep contrast, and precise typography. Across posters, print materials, and branded stationery, the flowing lines and refined structure echo the tower’s partnership with architect Adrian Smith and reflect its mix of luxury and sustainable ambition.

Based in New Cairo, The Bored Members is a studio devoted to crafting identities that stand out with clarity and creative precision. Their work blends strategy with expressive visual systems, reshaping brands through bold storytelling, thoughtful design, and a commitment to making every project anything but ordinary.