Frontier Airlines

Standout Features:

• Bright yellow theme
• Geometric wildlife illustrations
• Concise brand statements

The Frontier Airlines rebranding project, led by Nathan Proffitt, stands out with its vibrant yellow color that brings the brand’s prints to life. This core element creates a sense of continuity and immediate brand recognition. The accompanying colors for the imagery and text enhance visual appeal.

The reimagined wildlife illustrations infuse new energy into the brand’s iconic representations. Their vibrant geometric design captures attention and seamlessly integrates into the aircraft's printed materials, creating a cohesive brand experience.

Lastly, the concise messaging works well for quick scanning and readability. Playful language and clever puns perfectly highlight the airline's key benefits — low fares, online check-ins, and more.