Standout Features:
- Bright and vibrant bursts of color
- Gorgeous display of various graphic elements
- Simple and consistent typography
This out-of-home advertising design by ER5 Creation graphique is part of its creation of the brand image for the "Win Old Saint-Jean in your yard" contest hosted by the Old Saint-Jean Development Society.
What we have here is a masterclass in effective poster-making, particularly for competition-type events.
There’s nothing better than using bold and vibrant colors to catch every passerby’s attention. With bright red as the background, the poster is sure to stand out even in a crowded area. This red is splashed on the entirety of the poster, which became a great canvas for all the visual elements in the design.
Positioned right at the center of the poster is a colorful artwork that’s inspired by nature. The entire visual is an amalgamation of green leaves, vines, and other natural graphic illustrations. For a modern touch, the design agency added various shapes like swirls, triangles, and other geometric icons.
With these many elements, using simple typography for poster descriptions and details makes for a cleaner and more streamlined design. Only one font type is used for the entire illustration.
But for dynamics, the agency made some font variations by adding texture to the letters, enclosing them in text blocks, changing their colors, and so on!
