- Agency: Courage
- Client: Disney+ Canada
- Category: Print Design — Entertainment
- Location: Toronto, Canada
- Project Brief: Create entertainment print design for Disney+ Canada’s “Hu Dis?” campaign, combining recognizable brand elements and cropped celebrity imagery to highlight Hulu content available on the platform.
Entertainment ads land fast when a brand name doubles as the joke. Hu Dis?, from Disney+ Canada and Courage, tells viewers that Hulu shows now stream inside Disney+.
The headline pairs the bright green “hu” from Hulu’s logo with “Dis” in Disney’s signature script. Read together, the two pieces spell the texting reply “Who dis?” and introduce both brands at once.
Each billboard crops a famous face down to a pair of eyes or a mustached chin. You’re left to guess the star, with names like Kim Kardashian and Futurama’s Bender in the lineup.
A transit wall stretches the game into a row of costume details, from a purple polka-dot tie to samurai armor and a cartoon bear. The logo mashup runs across the panels, so every clue points to the same answer: Hulu lives on Disney+.
