For Los Mochis, a restaurant fusing Japanese elegance with Mexican vibrancy, Elena Puchkina crafts a print identity rooted in cultural duality and visual richness. The system draws from artist Tellaeche’s expressive mural, using its radiant color palette and layered forms across bags, menus, business cards, coasters, and uniforms.
Refined serif typography, paired with embossing and metallic finishes, brings structure and contrast — balancing the bold artwork with a sense of craft and elevation.
Elena Puchkina is a multidisciplinary designer based in London, known for building thoughtful brand identities across print and digital. Her work blends strategic clarity with vibrant execution, often drawing on cultural references to create immersive visual experiences.
