Mas i Mas is one of Barcelona's most iconic music festivals, hosting over a hundred performances across legendary venues like Apolo, Razzmatazz, and Palau de la Música. Álvaro Studio created a vibrant identity inspired by the festival's spirit of constant rhythm and expansion.
The visual language builds on the repetition of the "+" symbol as an emblem of energy, connection, and movement. Bold color gradients, geometric layering, and dynamic typography express the festival's diverse soundscape and inclusive atmosphere.
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GET PROPOSALSÁlvaro Rodríguez is a multidisciplinary creative based near Barcelona. His work spans identity, art direction, and digital design, blending strategy, emotion, and visual rhythm across media.
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