- Agency: Frakas
- Client: Milano Art Week
- Category: Print Design — Arts & Recreation
- Location: Milan, Italy
- Project Brief: Create print design for Milano Art Week 2026 that refreshes the event’s existing visual identity and communication system to strengthen recognition while maintaining clarity and accessibility across promotional materials.
Arts and recreation posters do their best work when you can read them from across the street. Frakas and ArtsFor refreshed the Milano Art Week identity for 2026, keeping the clarity that made last year's system so easy to spot.
Each poster splits into a sky-blue top and a bright green bottom. Heavy black type carries the event name, and the dates sit in pale blue across the green so they pop.
Below the dates, a plain black tagline calls it the week dedicated to art in all its forms. Partner logos line the top edge and sponsors sit along the bottom, leaving the middle free for the message.
Flyers for Milano Art Night swap the colors around and list host venues like Castello Sforzesco and Palazzo Reale in the corners. A large indoor banner adds a QR code for the full program, so the same look works on a bus shelter or a gallery wall.
