Novacaps set out to become Europe’s leading supplement manufacturer, but needed an identity that framed them as innovators rather than simple producers. Thomas Pokorn redefined the brand from the ground up, renaming it NovaLabs and shaping the idea “The Supplement for all Supplements.”
Through streamlined typography, bold color applications, and a modular visual system, he repositioned NovaLabs as a partner in precision and expertise.
Based in New York, Thomas Pokorn is a creative strategist and copywriter specializing in brand concepts and verbal identity. His work blends narrative clarity with strategic insight, helping global brands like Google, Porsche, Red Bull, and Herman Miller articulate distinctive personalities and connect with audiences through story-driven branding.
