Standout Features:
- Michelangelo-inspired illustrations
- Sculptures reimagined with fitness and food elements
- Cohesive visual identity across apparel and accessories
The “New Renaissance” capsule collection for Fizikl, the largest online physical fitness program in Russia and the CIS, extends far beyond typical fitness merchandise.
More than a merch line, MUSplix.design created a visual and philosophical extension of Fizikl’s core mission: empowering transformation of both body and mind through conscious discipline, physical movement, and personal growth.
The concept draws from a timeless metaphor. Renaissance icon Michelangelo once said of his sculptures, “I saw the angel in the marble and carved until I set him free.”
This idea became a powerful parallel to personal transformation, which is the disciplined act of uncovering one’s best self. The collection translates that sentiment into print designs that serve as daily reminders of resilience, growth, and the conscious pursuit of change.
The designs feature grayscale Renaissance-style sculptures holding unexpected items, from weights and burgers to vegetables and dairy products.
These playful compositions bridge old and new while elevating everyday health choices to something mythic and meaningful.
Additionally, each print is anchored by a rich purple background. This is an uncommon choice for most fitness and wellness brands, which tend to use vibrant shades like orange or red.
Although associated with royalty and luxury, violet represents innovation and emotional connection. This aligns with Fizikl’s goal of transformation through a healthy lifestyle.
One of the most important aspects of the design is its adaptability to various use cases. Whether on t-shirts, stickers, or bags, each item becomes a wearable reminder that strength (like art) is carved out with intention.
Ultimately, the “New Renaissance” collection isn’t about perfection, but about progress. Each part of this wellness print design is designed to inspire movement, spark dialogue, and affirm the commitment to change.
From seasoned athletes to those taking their first steps, this collection by MUSplix.design invites you to see the angel in your own marble.
Fitness merch rarely carries deeper meaning, but the “New Renaissance” capsule for Fizikl redefines the category.
Designs like this are why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
Visit our Agency Directory for the Top Print Design Companies, as well as:
Our design experts also recognize the most innovative design projects across the globe. Visit our Awards section to see the best & latest in print design.
-preview.jpg)
-preview.jpg)
