Standout Features:
- Prominent logo design
- Complementary color palette
- Unique branding
Basically, Raven is a future-oriented bank that provides digital-only banking services in very simple and easy ways that suit clients' everyday needs. It aims to remove all the unnecessary complexities that we are all so used to with traditional banking.
Their print and business collateral came as the crowning jewel of Raven's masterful branding, crafted by SpencerZill.Â
Since banks are customarily viewed as stern and formal, Raven wanted to retain the high-class professionalism that we typically relate to banking but also express its unique personality. In finding Raven's voice, SpencerZill conducted extensive research to find out what is considered conventional in the digital banking industry to go in the opposite direction.
Every element of this print design emanates accessibility. Everything from the evocative logo and brand pattern to a positive color scheme and quirky mascot invites users to morph into clients having fun and receiving exquisite banking service in equal measure.
