- Agency: M+C Saatchi Group
- Client: Screwfix
- Category: Print Design — E-commerce & Retail
- Location: London, United Kingdom
- Project Brief: Create a print campaign that highlights Screwfix Sprint’s fast delivery service and supports brand awareness among trade and DIY audiences.
An effective e-commerce and retail print campaign has one job: make the service claim feel physical. Screwfix and M+C Saatchi do it by putting Mo Farah in a Screwfix uniform and letting the casting make the argument before the headline does.
Each billboard leads with a single oversized word set in heavy condensed blue type, "SPRINT," "NEED FOR SPEED," "FASTER THAN FAST," that fills the frame and treats the delivery promise as a sports performance stat. The red subhead carrying the actual timing claim sits underneath as the proof point, not the pitch.
The type and the figure work together rather than separately. Farah runs through the letterforms on the Sprint board, and the words wrap around him on the Speed board, so the copy and the image are the same thing rather than two elements sharing space.
"No Stopping You" closes every execution in the same position, which is the line doing the most work in the system. It speaks to the tradesperson who cannot afford to leave a job site, and it doubles as a Mo Farah reference without ever needing to say his name.
