Slantways Brewing Company sought a brand identity as distinctive as its name, drawing inspiration from Willy Wonka & the Chocolate Factory and the idea of moving in unexpected directions. Designed by Levi Huddleston, the identity positions the brewery as a place for creativity and beer made for those eager to explore beyond the ordinary.
The system combines bold color contrasts and a strong geometric logo that suggests motion and dimensionality. Applied across digital, print, and environmental touchpoints, the identity feels modern and expressive — reinforcing Slantways’ ethos of brewing for the curious and the thirsty.
Levi Huddleston is a Houston-based designer and illustrator whose work spans branding, illustration, and digital design. Known for blending strong concepts with clear visual storytelling, he creates identities that balance personality, clarity, and lasting impact.
