Print Designed by: Vasava

Spotify - Reggaeton Mexa

Article by: Jermaine Dela Cruz

Published Jan 23 2026 Updated Feb 27 2026

Spotify - Reggaeton Mexa Print Design by Vasava

Reggaeton Mexa is a Spotify campaign celebrating Mexico’s reggaeton scene. Designed by Vasava, the identity centers on a balloon-like peach emblem paired with bold bubble typography. Applied across posters, playlists, and merchandise, the playful system captures the genre’s high-energy rhythm and cultural presence through vibrant color and striking photography.

Merchandise extends bubble typography into streetwear

Balloon-style peach logo anchors campaign identity

This website uses a colour palette of 4 colours

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Technologies & Tools

Description

Team Behind the Design

Vasava is a multidisciplinary design studio situated in Barcelona, Spain, established in 1997. The studio focuses on pushing the boundaries of crafted communication through a blend of passion, talent, and technology.

Their portfolio includes award-winning work in custom typography, illustration, and interactive systems for a wide scope of global clients. Exploring the tension between commercial success and creative experimentation, the team delivers impactful visual stories that resonate across print, motion graphics, and digital platforms.

Vote for the best design in this year's Design Awards and help decide which projects deserve top recognition. Every vote contributes to celebrating creativity and craftsmanship across categories like web, branding, product, and digital design.

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