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Vasava Vasava

Spotify - Reggaeton Mexa

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Spotify - Reggaeton Mexa Print Design by Vasava
Reggaeton Mexa is a Spotify campaign celebrating Mexico’s reggaeton scene. Designed by Vasava, the identity centers on a balloon-like peach emblem paired with bold bubble typography. Applied across posters, playlists, and merchandise, the playful system captures the genre’s high-energy rhythm and cultural presence through vibrant color and striking photography.
Merchandise extends bubble typography into streetwear
Merchandise extends bubble typography into streetwear
Balloon-style peach logo anchors campaign identity
Balloon-style peach logo anchors campaign identity
This website uses a colour palette of 4 colours
  • #DE84B1
  • #3B9EDF
  • #E9C384
  • #0FA84E
Technologies & Tools
Description
Team Behind the Design

Vasava is a multidisciplinary design studio situated in Barcelona, Spain, established in 1997. The studio focuses on pushing the boundaries of crafted communication through a blend of passion, talent, and technology.

Their portfolio includes award-winning work in custom typography, illustration, and interactive systems for a wide scope of global clients. Exploring the tension between commercial success and creative experimentation, the team delivers impactful visual stories that resonate across print, motion graphics, and digital platforms.

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