Standout Features:
- Color extravaganza
- Information on the artworks
- Themed page layouts
Studio Art Quilt Association (SAQA) is a nonprofit organization dedicated to promoting the art quilt and the artists who create them. As the print design partner for SAQA, YellowDog has designed its annual exhibition catalogs for the past five years. The goal of these catalogs is to provide visual and narrative context to the group’s global in-person exhibits.
Using the photos and written content provided by the client, YellowDog designed each catalog's 30+ page collection.
Each exhibition catalog follows a theme that encompasses all artwork featured inside. For instance, "Ebb & Flow" features movement and growth in life, "Forced to Flee" shows different faces of survival and battle for safety, "Microscape" aims to capture wonders beyond the naked eye through virtual imaging techniques, while "Fur, Fangs, Feathers, & Fins" glorifies the beauty of the wild.
Inside, the design urges you to look more closely and appreciate the art piece presented on the page.
While providing information to the readers, the agency’s decision to utilize the whole spread to showcase an art piece is what gives the readers ample time to appreciate what’s in front of them. It eliminates distractions and explicitly tells its audience to revel in one artwork at a time.
