WESTLOOP Print Design by Super Ellipse Studio
WESTLOOP Jakarta is a lifestyle café rooted in wabi-sabi and slow living. The branding translates this philosophy into a tactile identity system using editorial minimalism, paper textures, stamped details, and typewriter-style typography. From logo and print to signage and interior direction, the system creates a cohesive, analog-inspired brand experience.
Café storefront signage integrated with warm brick facade
Café storefront signage integrated with warm brick facade
Analog-inspired stationery featuring stamped typography and kraft textures
Analog-inspired stationery featuring stamped typography and kraft textures
This website uses a colour palette of 4 colours
  • #DAD7C6
  • #CBA67A
  • #A07258
  • #BB5F3E
Technologies & Tools
Description
Team Behind the Design

Super Ellipse Studio creates integrated branding and spatial design systems that unify identity and environment. Headquartered in Kuta Selatan, Indonesia, the studio blends visual communication and architectural thinking to deliver cohesive, multidisciplinary brand experiences.

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