Zerno’s visual identity comes to life through a blend of raw, hand-drawn typography and irreverent iconography, capturing the café’s bold and creative energy. A thick, graffiti-like wordmark leads the system, echoed by playful illustrations and unexpected compositions across menus, posters, and packaging.
Otten Agency contrasts monochrome elegance with vibrant bursts of color and texture in the print collateral, creating a dynamic, tactile experience. Each piece feels personal and crafted, reflecting Zerno’s mission to serve flavor with personality and edge.
Based in Tbilisi, Georgia, Otten Agency is a branding-focused design studio with over 10 years of experience creating clear, intentional visual identities. Their work emphasizes simplicity, purpose, and strong brand character, supported by a multidisciplinary team of designers, illustrators, and copywriters.
