Standout Features:
- Unique document-like image
- Sophisticated color palette
- High-quality materials and finish
Zilt, a company that handles adjustments, repairs, expansions, and new installations, utilizes a print design (and an incredibly unique business card) that aims to communicate the quality of its services. The MindOffice's design for Zilt achieves this through several distinct visual choices:
The first unique feature is its innovative use of a document image as a background. This design choice creates a three-dimensional feel. The business information is also placed directly onto this document image, integrating the text with the background — albeit more diagonal than usual — which still works in achieving the desired effect.
Secondly, the card employs a sophisticated color palette, using a black and gold hue in addition to the main muted green. The color palette draws inspiration from the coast of Zeeland, incorporating subtle references to the beach and the sea near where the company operates from.
Finally, the Zilt business card's design extends to its physical form, with the use of high-quality materials and finish. Using premium card stock and a textured finish provides a tactile element that definitely sells the in-the-moment, cluttered-desk look that the card is going for.
Zilt's professional services print design achieves precisely what a successful business card should: it leaves a lasting impression. The document image, the coastal color palette, and the textured finish work together to create a multi-sensory experience, ensuring the card — and the business name — won't be easily forgotten anytime soon.
