Article by DesignRush 
Last Updated: January 07, 2025
Standout Features:
- Emphasis on problem-solving
- Careless couple
- Product-focused
ThinkRaven is behind our next best video design choice. Their short and sweet video promoting CASETiFY – Protective Cases showcases the power of directness and subtlety.
We all love our phones and fun dates with our significant other, but our clumsiness can quickly turn our day upside down. That’s why the promo video showcases a careless, laid-back couple going on a field trip by the beach, creating memories with their phone.
The video casts would occasionally drop their phones only to find out they’ve got nothing to worry about, as the phone is protected by the product. Through this approach, we see a more subtle focus on the product and feel that the ad is more about capturing the day instead of an aggressive ad video.
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