Are you looking to recruit a competent video marketing agency to deliver corporate, brand, or product videos that will drive more user engagement and conversions? Our shortlisted selection, based on verified client feedback and relevant case studies, is a reliable source for discovering top video marketing companies for your unique project. Dive into our directory to narrow your search by location, budget, team size, and more.
We have carefully assessed the video marketing expertise, team structure, industry diversity, portfolios, client testimonials, pricing plans, and relevant awards of over 1,400 video marketing agencies. Learn more about our ranking criteria and how we identify the top players in the video marketing industry below.
Table of Contents
The Number 1 Video Marketing Agency as Selected by DesignRush Is...
1. Brafton
- Best for: Overall
- Average hourly rate: $150
- Minimum budget: $1,000-$10,000
- Founded: 2008
- Size: 100-249
- Location: Boston, MA
- Notable clients: Appian, Canva, Epson, MIT, Stanford University
Brafton is a full-service video marketing agency that plans video marketing campaigns, creates educational and promotional videos, and distributes them on social media, YouTube, and other channels. The agency specializes in animation services, explainer videos, whiteboard video production, on-location shoots, video testimonials, video editing, studio productions, and event coverage.
To unlock the full potential of each video campaign, Brafton offers supplemental services such as video search engine optimization (SEO), social media management, and digital marketing strategy. The company's work has been recognized through numerous awards, including the AVA 2022 Digital Awards Gold Winner.
Brafton Success Story
- Challenge: Appian is a business process management software provider that wanted to showcase product overviews on the company website and highlight how its products can help customers simplify their workflows.
- Solution: Brafton developed a strategy that entailed monthly animation videos or product demos, studio video blogs with industry commentary, category-based video navigation options, and a built-in resource for videos to support clients' marketing campaigns.
- Results: Within three months of publishing videos, Appian saw over 100 video viewer conversions, a 93% increase in average time on site, and a 309% increase in unique video page views.
2. Awakened Films
- Best for: Viral videos
- Average hourly rate: $199
- Minimum budget: $10,000-$25,000
- Founded: 2008
- Size: Under 49
- Location: Madison, NJ
- Notable clients: Lawyer.com, Oprah, CBS, Entertainment Tonight, Bed Bath & Beyond
Awakened Films is a video production and video marketing company that specializes in making cinema-quality videos. Its portfolio of services includes corporate video production, full-service studio location, commercial video production, live events, viral videos, non-profit, and educational videos.
The agency has a six-step approach to every project: listening, proposing, preparing, producing, editing, and delivering. Awakened Films delivers video in all resolutions and formats (4K, 6K, 8K, horizontal, or vertical) depending on the client's broadcast channels.
Awakened Films Success Story
- Challenge: Lawyer.com wanted a viral video to draw attention to its web services, so it partnered with actress Lindsay Lohan to leverage her social media influence.
- Solution: Awakened Films set a humorous tone to ensure the videos would be shared on social media, prompt entertainment news sources to write about them, and increase their reach. The videos also aimed to inform potential clients about the Lawyer.com services and win them over.
- Results: The video series went viral with over 400,000 views on YouTube and was covered by Buzzfeed News, the Hollywood Reporter, Newsweek, Entertainment Weekly, and Cosmopolitan.
Check Awakened Films Agency Profile
3. Video Supply
- Best for: YouTube videos
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2018
- Size: Under 49
- Location: Denver, CO
- Notable clients: Run Like Clockwork, Cunard, Ippen Digital, Elective, Create Studio
Video Supply is a video marketing agency that offers video production services for online brands, helping them generate more leads and sales. So far, the agency has produced over 7,000 videos, helped its clients reach 50+ million views, and accumulate over $100 million in sales.
Video Supply lets you customize videos by project type, social media channel, industry, and filming location. Its services include YouTube marketing, video studio design, video strategy, video script, video production, video editing, user-generated content, short-form videos, product bundles, online courses, brand videos, and animation.
Video Supply Success Story
- Challenge: Run Like Clockwork offers online business courses and was looking to increase enrollment for its entrepreneur coaching program. The company made DIY videos that had technical audio issues and weren't showcasing its strengths the right way.
- Solution: Video Supply built the video marketing strategy and produced all video content for the coaching program, sales funnels, and ads. The videos focused on brand messaging that aligned with customers' business goals.
- Results: After the launch of the video campaign, Run Like Clockwork gathered over 2,500 leads and made $283,500 in sales.
Check Video Supply Agency Profile
4. Vidico
- Best for: Brand videos
- Average hourly rate: Inquire
- Minimum budget: $10,000-$25,000
- Founded: 2016
- Size: Under 49
- Location: Melbourne, Australia
- Notable clients: TASK, Amazon, Uber, Salesforce, Square
Vidico is a video marketing company that offers fully managed video production for startups, enterprises, software-as-a-service (SaaS), tech companies, and eCommerce. The agency successfully delivered over 1,200 projects, helping its clients get 1.5 billion views and raise $15 million in crowdfunding.
This video marketing agency delivers high-quality work recognized through over 35 awards, including Muse, B&T, and Drum awards. Vidico provides explainers, apps, walkthroughs, animation videos, and live-action videos that include brand, product overview, social video content, crowdfunding, case study, corporate, and career videos.
Vidico Success Story
- Challenge: TASK is a hospitality software provider that wanted to redefine the hospitality market, improve its brand positioning, and communicate its unique value.
- Solution: Vidico helped create a product overview video designed to inform the audience about its offerings and value proposition. The idea was to engage the target demographic with a combination of insightful content and dynamic storytelling.
- Results: The video campaign reached 175,667 views and a 51.98% video completion rate, which indicates high viewer engagement. The video view rate on LinkedIn was 51.57%, exceeding the platform's 16.61% average, boosting TASK's brand awareness.
5. Superside
- Best for: Social media videos
- Average hourly rate: $67
- Minimum budget: $1,000-$10,000
- Founded: 2015
- Size: 500-999
- Location: Wilmington, DE
- Notable clients: PointCard, Puma, Cisco, Toyota, Meta
Superside is a video marketing agency based on a creative subscription service that allows brands to launch AI-powered video campaigns. Its portfolio has over 450 satisfied clients, including the world's leading brands.
The agency offers full-scale video production services, including strategy, conception, production, and post-production services. Superside’s video expertise encompasses brand marketing, product, UGC-style, social media, ad services, and customer testimonials.
Superside Success Story
- Challenge: PointCard is a fintech company that wanted to launch its product, build awareness, and attract customers in a highly competitive financial market. The company wanted a bold design that would stand out from the minimalistic and subtle design typical for financial startups.
- Solution: Superside used dynamic neon colors in the design and created a series of user testimonial videos to attract new subscribers. The agency produced a motion design unboxing video for PointCard ads.
- Results: PointCard launched a total of 441 static and motion social media ads, which increased the click-through and conversion rates by 240% and 275%, respectively.
Check Superside Agency Profile
6. Hurricane
- Best for: Global causes
- Average hourly rate: $100
- Minimum budget: $10,000-$25,000
- Founded: 2007
- Size: Under 49
- Location: Bristol, United Kingdom
- Notable clients: Bupa, UN, Aptamil, Volvo, Autodesk
Hurricane is a video marketing agency that helps connect brands with their audiences through strategic, creative, and effective video production and activation. The company has 16 years of experience in all-things video; marketing, filming, 2D animation, 3D animation, editing, motion graphics, and personalization.
Hurricane offers a wide range of services, including 360-degree video, 3D motion graphics and animation, corporate video production, explainer videos, live events, live streaming video production, social media video marketing, TV and DRTV production, viral videos, time-lapse videos, and more.
Hurricane Success Story
- Challenge: Bupa is a health insurance company that wanted to raise awareness on the greenhouse gases emitted by the global healthcare industry and promote a sustainable energy strategy.
- Solution: Hurricane oversaw the strategy, production, and activation for a social video campaign on YouTube, Instagram, and LinkedIn. The campaign was designed to maximize search results from the YouTube algorithm and increase the number of subscribers to the client's channel.
- Results: The campaign has gathered 3.2 million combined views to date, with a 58% average of videos watched through the end. The paid campaign had a rate of $0.013 per view, which confirmed targeting and content efficacy.
Check Hurricane Agency Profile
7. Umault
- Best for: Video ads
- Average hourly rate: $200
- Minimum budget: $50,000 & Up
- Founded: 2019
- Size: Under 49
- Location: Chicago, IL
- Notable clients: Matomo, MassMutual, Nuance, Samsung, Deloitte
Umault is a boutique video marketing agency that specializes in delivering video campaigns for B2B companies. The agency takes a bold and creative approach to video ads that leave a lasting impact on the audience.
Umault has 14 years of experience and in-depth expertise in concept development, scripting, and campaign management. Its proprietary 7-step video creation process spans from industry and competition analysis to production.
Umault Success Story
- Challenge: Matomo, an alternative to the Google Analytics platform, was looking for a video ad that would have broad appeal and be relatable to its audience. Its marketing team wanted to do a parody of the movie Oppenheimer that would become popular on social media.
- Solution: Umault produced the video according to the client's wishes and created a distribution strategy to ensure that it gets proper visibility.
- Results: Over 1 million people saw the ad within the first week of its launch. In the following month, Matomo’s website traffic increased by 5.4% and the client nearly tripled its LinkedIn follower count.
8. NoGood
- Best for: Product videos
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2016
- Size: 50-99
- Location: New York, NY
- Notable clients: Payzer, Nike, TikTok, Amazon, Opera
NoGood is a video marketing company that helps startups, scaleups, and Fortune 500 brands grow through successful video campaigns. The agency helped 65% of its clients double their revenue in the first six months of collaboration.
This video marketing agency offers strategy and audit, creative brief, pre-production planning, production, postproduction, video editing, animation, video ads, on-location shoots, video production, studio production, testimonials, YouTube and TikTok videos, GIFs, and visual storytelling.
NoGood Success Story
- Challenge: Payzer offers business management software for contractors via its platform, Payzerware. The company faced several challenges, including difficulty converting free users to paid users, attracting larger clients, balancing acquisition and retention, and failure to educate users about premium features.
- Solution: NoGood created a marketing campaign that included video marketing and content creation, launching ads tailored to the common challenges of the client's target audience.
- Results: After the campaign's launch, Payzer saw a 21% increase in sales qualified leads, conversion rate improved by 46%, and CTR improved by 30%.
9. Pulse Pixel
- Best for: Explainer videos
- Average hourly rate: $150
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: Under 49
- Location: Birmingham, United Kingdom
- Notable clients: KMA Tech, Endereum, Interset, Roche, Medullan
Pulse Pixel is an animation and video marketing company that specializes in delivering video campaigns to tech and software-as-a-service companies. The agency's portfolio includes over 100 explainer videos, software demos, training videos, SaaS videos, and more.
Pulse Pixel takes a six-step delivery process that consists of a kick-off meeting, script, storyboard, voiceover, animation and music, and video launch phases. The company offers tailored explainer videos, including animated videos, Google AdWords videos, LinkedIn Advertising videos, and JV Agency program.
Pulse Pixel Success Story
- Challenge: KMA Tech was launching a new product called KMA Eyes. The target audience is very niche (private and government sectors looking for data management solutions), so the company needed full branding, a new logo, and an explainer video that would introduce platform capabilities.
- Solution: Pulse Pixel delivered a two-minute explainer video that simplified the client's platform to the users, demonstrated the problems it was solving, and showcased its benefits.
- Results: The KMA Tech sales team saw a 35% increase in email responses after including the video, with 62% more interest in the platform. The video succeeded in explaining the platform and helped reduce the sales process by 30%.
Check Pulse Pixel Agency Profile
10. Blue Carrot
- Best for: Promo videos
- Average hourly rate: $30
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: Lviv, Ukraine
- Notable clients: Imperium Jets, Air Products, United Nations, DNB, Telenor Group
Blue Carrot is a media production and video marketing agency that specializes in creating e-learning courses and animated videos, helping its clients educate and grow their audience. When it comes to animated marketing videos, the agency offers explainer videos, corporate videos, marketing cartoons, and promo videos. It makes the videos using several techniques, including 2D animation, 3D animation, whiteboard animation, cut-out animation, and traditional animation.
Since its founding, Blue Carrot has served over 300 global customers with projects of various sizes, from a 60-second explainer video to 220 e-learning lessons with 1,500+ hours of video footage and 2,000 interactive slides.
Blue Carrot Success Story
- Challenge: Imperium Jets wanted to promote its sales optimization platform for private jet operators and agents. The client chose an explainer video that would communicate the platform's value and all its perks.
- Solution: Blue Carrot oversaw full-cycle video production, including scripting, storyboarding, style development, voiceover recording, illustrations, animation, and sound effects. The agency used mixed artistic techniques to make the video stand out from competitors' content.
- Results: After seven weeks, Imperium Jets got an 85-second promotional video for its platform. The combination of 2D motion graphics with UI elements and stock footage integration helped create unique, engaging content for the client's audience.
Check Blue Carrot Agency Profile
How We Picked the Best Video Marketing Companies
To select the top video marketing companies, we reviewed their video portfolios, industry awards, recognitions, team dynamics, expertise, and executive management. Our team of agency experts developed a scoring system to measure their overall performance based on several important factors:
- Video marketing expertise: Tangible experience delivering various types of videos, from TV commercials to viral videos optimized for social media
- Reviews: Timely delivery, quality of work, client satisfaction, and level of trustworthiness
- Portfolio: Video agency's track record of projects completed for clients from different industries
- Awards and press: Video awards and recognition, press coverage
- Team bios: Team members' qualifications and certifications, seniority level, and team organization
- Top services: Core competencies and areas of expertise in scripting, filming, editing, and distributing videos
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Video Marketing Agencies Compared
Agency name | Location | Hourly rate | Size | Best for |
Brafton | Boston, MA | $150 | 100-249 | Overall |
Awakened Films | Madison, NJ | $199 | Under 49 | Viral videos |
Video Supply | Denver, CO | Inquire | Under 49 | YouTube videos |
Vidico | Melbourne, Australia | Inquire | Under 49 | Brand videos |
Superside | Wilmington, DE | $67 | 500-999 | Social media videos |
Hurricane | Bristol, United Kingdom | $100 | Under 49 | Global causes |
Umault | Chicago, IL | $200 | Under 49 | Video ads |
NoGood | New York, NY | Inquire | 50-99 | Product videos |
Pulse Pixel | Birmingham, United Kingdom | $150 | Under 49 | Explainer videos |
Blue Carrot | Lviv, Ukraine | $30 | Under 49 | Promo videos |
Best Video Marketing Company Rankings
- Top Rated: 5-star Average ReviewsThink Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.Outsmart the competition with best-in-class digital marketing services. With over 1,000 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free [... view the full profile of SmartSites]Paramus, New Jersey 100 - 249 $100/hr Inquire
- With our exceptional PPC advertising solutions, we empower businesses to dominate their markets and achieve outstanding results. [... view the full profile of Black Propeller]Bel Air, Maryland Under 49 Inquire $1,000 - $10,000
- Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and [... view the full profile of Intero Digital]Colorado Springs, Colorado 250 - 499 Inquire $1,000 - $10,000
- NextLeft is a full-service, digital content marketing and SEO agency. We amplify the world’s most loved brands from sunny San Diego.Digital content marketing and SEO services that turn in-house [... view the full profile of NextLeft]San Diego, California Under 49 Inquire $1,000 - $10,000
- We take a distinctive approach to messaging and branding, diving into the subsea level of your industry, audience, and competitors before a single idea is presented to you. Understanding why you do [... view the full profile of Digital Ink]Carlsbad, California Under 49 $140/hr $1,000 - $10,000
- Top Rated: 5-star Average ReviewsSkyrocket Your Profits from 17% to 2,000% with Tailored Digital Marketing ServicesIncrementors is an Award-Winning Digital Marketing Agency, 2021 Best SEO Consulting Agency by Design Rush, and Top #10 Most Reviewed SEO companies by TheManifest, also one of the fastest-growing [... view the full profile of Incrementors]Sacramento, California 100 - 249 $40/hr $1,000 - $10,000
- BuzzFlick is a global motion graphics company, renowned for its expertise in crafting high-quality logo animations, illustrations, branding materials, videos, and designs. As dedicated partners in [... view the full profile of BuzzFlick]Houston, Texas 50 - 99 $50/hr Inquire
- At Marketing Deck we are developing websites meant to catch valuable leads for your business. Our websites have a modern interface and SEO oriented copywrite. [... view the full profile of Marketing Deck]Bucharest, Romania Under 49 $50/hr $1,000 - $10,000
- Top Rated: 5-star Average ReviewsDesignRush Design Award WinnerUnveil Your Story, Brandefy Your Impact.Brandefy, a leader in branded video production, offers cost-effective video solutions, emphasizing the power of storytelling. Our experienced team is your partner from development to distribution [... view the full profile of Brandefy]Los Angeles, California Under 49 $125/hr $1,000 - $10,000
Need Help Selecting The Right Agency For Your Project?
We'll Find The Best Agencies For You- Linkup Studio is a full-service company for digital product development with a strong focus on AI, growth design, and marketing promotion. We have delivered about 160 digital products to our clients [... view the full profile of Linkup Studio]Wilmington, Delaware 100 - 249 Inquire $10,000 - $25,000
- AdVenture Media Group is at the forefront of Google Advertising, trusted by global giants like Forbes and AMC. Our unparalleled expertise has made us a chosen partner by Google for training sessions [... view the full profile of AdVenture Media Group]Woodmere, New York Under 49 Inquire $1,000 - $10,000
- Sagapixel is a healthcare digital marketing firm that plans and executes marketing strategies that integrate social, SEO, and paid media. Check out our YouTube channel for more details on HOW we work. [... view the full profile of Sagapixel]Cherry Hill, New Jersey Under 49 $85/hr $1,000 - $10,000
- At Colormatics, we specialize in crafting comprehensive 360 programs designed to inspire at every consumer touchpoint. With a focus on delivering extraordinary outcomes within accelerated timeframes [... view the full profile of Colormatics]Spokane, Washington Under 49 $150/hr $10,000 - $25,000
- The fact that we prioritize our clients above everything else sets Futuristic Web Studios apart from the competition among advertising firms. We will question you about your design preferences and [... view the full profile of Futuristic Web Studios]Wilmington, Delaware 50 - 99 $80/hr $1,000 - $10,000
- Geekschip is a professional Digital Marketing Agency dedicated to crafting and executing effective online marketing, video SEO, and SEO campaigns tailored to your specific business niche. [... view the full profile of Geekschip]Simi Valley, California 50 - 99 $25/hr $1,000 - $10,000
- The video marketing agency for black sheep, Machiavel Studios. Created from the merging of our marketing knowledge and our experience in video creation, we work with entrepreneurs to help them break [... view the full profile of Machiavel Studios]Montreal, Canada Under 49 $150/hr $1,000 - $10,000
- Galago is a premier app development company dedicated to empowering small businesses with cutting-edge mobile and web applications, while also excelling in crafting sophisticated internal software [... view the full profile of Galago]Phoenix, Arizona Under 49 $180/hr $10,000 - $25,000
- PreApps is the World's Leading App Growth Agency. Over the past 13+ years, the PreApps team has helped the most successful apps in the world launch and scale their app businesses to reach Millions of [... view the full profile of PreApps]Boston, Massachusetts Under 49 $200/hr $50,000 & Up
- We are a Ukrainian-founded animation studio launched in 2022. Our professionals create animation that unites visual aesthetics and commercial success for clients' businesses. [... view the full profile of ROAS]San Francisco, California Under 49 $50/hr $1,000 - $10,000
- At Pulse Pixel, we leverage our expertise in both storytelling and marketing to produce impactful strategic videos that drive conversions, differentiate your brand from competitors and generate a [... view the full profile of Pulse Pixel]Birmingham, United Kingdom Under 49 $150/hr $1,000 - $10,000
- Kaleidoscope CFA is a video production company based in Newcastle Upon Tyne. We have been working in the corporate and commercial filmmaking industries for 10 years, within the UK and across Europe. [... view the full profile of Kaleidoscope CFA]Newcastle upon Tyne, United Kingdom Under 49 $1500/hr $1,000 - $10,000
- We're the trusted performance marketing agency for tech companies that delivers on our promise: revenue. Unlock new levels of business performance with our proprietary Customer Generation methodology. [... view the full profile of Directive]Irvine, California 100 - 249 $250/hr $1,000 - $10,000
- Activity of our company include: Advertising, Content Strategy, Brand Marketing, Digital Marketing, Lead Generation, Market Research, Marketing Consulting, Marketing Strategy, Search Engine Marketing [... view the full profile of Joombooz Doo]Niš, Serbia Under 49 $30/hr Inquire
- Boost Your Social Media Presence With SocialFansGeek's Premium Marketing Solutions - Guaranteed Results And Unbeatable Prices. [... view the full profile of Social Fans GeeK]New York City, New York 50 - 99 $15/hr Under $1,000
- Write Connections | strategy + design is a firm that helps clients find solutions and make the write connections. We provide both marketing/design services and strategic services. Unlike other firms [... view the full profile of Write Connections]Elkhart, Indiana Under 49 $100/hr $1,000 - $10,000
- Full service video production company helping companies to find their edge, and tell your story in a powerful and meaningful way, through stunning, eye-catching, impactful and highly stylized [... view the full profile of American Edge Media]San Diego, California Under 49 $100/hr $1,000 - $10,000
- Bobo Digital is a top-tier PPC and digital marketing agency specialising in Google Ads and paid search. With over 10 years of experience, we craft customised strategies that turn clicks into [... view the full profile of BoboDigital]Prospect, Australia Under 49 $100/hr $1,000 - $10,000
- We collaborate, develop, create & produce Commercials, Music Videos, Films, Fashion, Creatives & TV Series. [... view the full profile of Zaya Production]Irvine, California Under 49 Inquire $10,000 - $25,000
- We're a video production agency that connects brands and people through video storytelling. Over the past decade, we've crafted nearly a thousand videos for everyone from small startups to Fortune 500 [... view the full profile of Yum Yum Videos]Buenos Aires, Argentina 50 - 99 $150/hr $10,000 - $25,000
- Explainly is a San Francisco Bay Area based animation studio that specializes in 2D and 3D animated videos. We work with clients are the world that are solo-entrepreneurs, all the way up to Fortune [... view the full profile of Explainly]Novato, California Under 49 $100/hr $1,000 - $10,000
- La Visual is a full-service music marketing, branding, and digital marketing agency. We specialize in creating and launching world-class brands with an emphasis on strategic content. We help launch [... view the full profile of La Visual]Los Angeles, California Under 49 $200/hr $50,000 & Up
- Award-winning visual communication, illustration, and boutique international studio which thrives on creating sophisticated animated commercials, sport marketing, premium explainer videos, cartoon [... view the full profile of BluBlu Studios]New York City, New York Under 49 $75/hr Inquire
- LocalEyes is a full service video production agency that produces engaging videos around a marketing strategy that delivers business results. [... view the full profile of Localeyes Video Production]Pasadena, California Under 49 $150/hr $10,000 - $25,000
- Award-winning animated explainer videos that deliver simplicity, clarity, and fun. [... view the full profile of Wienot Films]Austin, Texas Under 49 $150/hr $1,000 - $10,000
- An award-winning video production company based in Los Angeles, California, specializing in a wide range of video production services including commercial, music, fashion, and corporate videos. [... view the full profile of ZANE Productions]Los Angeles, California Under 49 $100/hr Inquire
- Vidico is a story-driven, video production company. We produce compelling video content for software, hardware and new tech companies.Our approach is typically end-to-end, where we produce the [... view the full profile of Vidico]Melbourne, Australia Under 49 Inquire $10,000 - $25,000
- Prodoto are specialists in ecommerce photography covering a range of industries at our large studios in the Calder Valley between Leeds and Manchester. Established in 2006, we've worked with over [... view the full profile of Prodoto Commercial Photographic Studios Ltd.]Hebden Bridge, United Kingdom Under 49 Inquire Under $1,000
- Our award-winning animation team is made up of smart, talented and remarkably nice people. We are expert animators, voiceover actors and illustrators located across the U.S. with offices in Baltimore [... view the full profile of Next Day Animations]Baltimore, Maryland Under 49 $125/hr $1,000 - $10,000
- Blue Carrot is a top-rated studio specializing in full-cycle video production for marketing and e-learning. [... view the full profile of Blue Carrot]Lviv, Ukraine Under 49 $30/hr $1,000 - $10,000
- Creating powerful and profitable change requires the right digital and social media marketing partner! Our success and our clients’ success rely on an ecosystem of creativity, analytical strategies [... view the full profile of Mad Icarus]Doylestown, Pennsylvania Under 49 $130/hr $1,000 - $10,000
- We possess a distinguished reputation for exceptional customer service and unmatched marketing solutions. This empowers forward-thinking companies to leverage the power of technology in building their [... view the full profile of Link2CITY]Miami, Florida Under 49 $125/hr $1,000 - $10,000
- JumpFly professionally develops, implements, and manages Google Ads, Microsoft (Bing) Advertising, Amazon Ads, Meta (Facebook) Advertising & SEO.JumpFly's effective strategies are driven by a proven [... view the full profile of JumpFly]Hoffman Estates, Illinois 50 - 99 Inquire $1,000 - $10,000
- Bear Fox Marketing gets your phone to ring! Not only do they get your website to the top of Google so can dominate your competition, but they'll convert search traffic into inbound customer [... view the full profile of Bear Fox Marketing LLC]Meridian, Idaho Under 49 $100/hr $1,000 - $10,000
- We help your brand and your business create more effective videos to build brand awareness, trust and overall professionalism efficiently and consistently across digital platforms.We focus on [... view the full profile of Mountain Visuals]Calgary, Canada Under 49 $50/hr $1,000 - $10,000
Need Help Selecting The Right Agency For Your Project?
We'll Find The Best Agencies For You
Video Marketing Agency Hiring Guide
What is a video marketing agency?
A video marketing agency is an agency that creates different types of video content for promotional and marketing purposes. Video marketing agencies help their clients' stakeholders or internal marketing teams with the pre-production, filming, and editing of video materials that are later shared through various media and online channels.
These agencies help clients build brand awareness, promote products and services, improve recruiting efforts, train internal staff, etc. at a fraction of the cost of hiring an in-house marketing team, especially for short-term projects.
What does a video marketing company do?
A video marketing company is responsible for scripting, shooting, and editing videos of different lengths and styles for its clients' educational and advertising purposes.
Video marketing agencies cater to numerous industries, but those that commonly use this type of marketing include software-as-a-service (Saas), healthcare, higher education, nonprofits, real estate, financial, industrial, manufacturing, and advertising companies.
Video marketing companies typically deliver the following services:
- Interviews: Video interviews conducted with company stakeholders or employees that promote company culture and work environment
- Video testimonials: Testimonials from company clients that serve as social proof of successfully delivered project
- Company videos: Video materials that educate the audience about the company’s history and capabilities, and can attract investors or new employees
- Product videos: Videos about product functionalities and use cases
- Animated videos: Various types of 2D and 3D animations
- How-to videos: Explainer videos that help users learn how to use products, features, or become familiar with different interfaces
- Commercial videos: Short-form advertisement videos used for promotional purposes in the media
- Videos for web pages: Short video content for homepages or landing pages
What are the roles and responsibilities of video marketing agency team members?
Video marketing agency team members have different specialties and expertise, such as project management, digital strategy, storyboard and copywriting, graphic design, and many others, to ensure the quality and success of every video project.
The roles and responsibilities of video marketing agency team members are the following:
- Project managers: People who provide communication between the client and the rest of the video marketing team and are responsible for project milestones, timelines, and deliverables
- Digital strategists: In charge of developing the design and distribution concept for each video campaign and creating a promotional strategy
- Storyboarders and copywriters: Responsible for writing video scripts and choosing the right messaging
- Videographers and editors: Professionals who film videos on set and locations and edit them afterwards
- Graphic designers: Team members who create supporting visual materials such as web design images, print designs, ads, social media images, etc.
- Motion graphic designers and animators: Experts in creating motion graphics, animations, and other visual assets that enhance video materials
- Digital marketers: In charge of creating campaigns to promote videos via email, social media, offline marketing, etc.
How much do video marketing services cost?
Video marketing services can cost anywhere from $5,000 for a short brand documentary to up to $500, 000 for a big commercial shoot. The pricing depends on multiple factors including length, production quality, pre-production, crew size, etc.
Here are typical video marketing services costs:
- Live demos and tutorials: $1,000-$3,000 per minute
- Digital demos and tutorials: start at $22 per 10 minutes on top of live video costs
- 2D vector animations: $7,000-$10,000 per minute
- Whiteboard animations: $1,500-$15,000+ per minute
- Motion graphics: $500-$10,000+ per minute
- Slideshow presentation videos: $100-$500 for 10 slides
- Explainer videos: $500-$2,000+ per minute
- Educational videos: $2,000-$10,000 per minute
- How-to videos: $300-$3,000 per minute
- Instructional videos: $1,500-$10,000 per minute
- Tutorial videos: $100-$5,000 per minute
- Documentary videos: $1,000-$10,000+ per minutes
- Training videos: $1,000-$10,000 per minute
- Lecture videos: $500-$5,000 per minute
- Marketing videos: $2,500-$50,000+ per minute
The top 50 video marketing agencies on DesignRush charge an average of $147/hour. Roughly 18.3% of the video marketing companies on DesignRush accept projects with a minimum budget of less than $1,000, while 1.9% have a $50,000+ minimum budget.
Why should I hire a video marketing agency?
You should hire a video marketing agency to ensure that you get high-quality video content delivered quickly and tailored to your target audience.
Depending on the promotional channel, videos can be better than pictures for marketing. For instance, 67.65% of surveyed marketers said that video ads drive more ad clicks on Facebook than image ads. Marketers who use video content grow revenue 49% faster than those who don't. Videos on social media generate 1200% more shares than textual and posts with images combined.
Some of the benefits of hiring a video marketing agency include:
- Quick turnaround: An agency will assign a dedicated team for your video project to spend 100% of its working hours on this task. An in-house video marketing team will likely have to tackle other internal and external projects, which would prolong delivery time.
- Experience: Video marketing agencies shoot dozens of videos for different types of clients and have experience in every step of the process, from writing a script to shooting and editing.
- Channel-specific strategy: A video marketing company will customize the video for the channel you promote it on. Each social media channel has different approaches through which it dictates video format, length, style, and so on.
- Professional equipment: Professional-grade video equipment is very expensive, but it affects the quality of the video. Your company likely lacks the equipment for high-level production, which is another reason to outsource.
- Cost savings: Since an agency already has all the resources needed to make a video, you don't have to invest in equipment, actors, props, renting a location, etc.
In the following example, we can see how helpful video marketing companies can be:
Burner Prudenti Law used to be called Burner Law. Once Gail Prudenti joined as one of its partners, the firm needed a new name, brand identity, and a new website. Mean Pug, a video marketing agency, produced video content to promote the firm's webinars and in-person events on the client's website. The new website saw a 273% increase in organic contact form conversions and a 16% increase in website visitors.
How do I choose the right video marketing company for my business?
Before choosing a video marketing company for your business, you should first explore its portfolio and case studies, experience in your industry, expertise in delivering different video types, and pricing plans.
Then, based on your company's needs, it is important to:
- Know your video marketing goals: Decide why you need a video campaign, what the goal is (to educate people about your company, attract new clients, provide customer training, etc.), and what metrics you will use to measure campaign success.
- Find the right expertise: Most video marketing companies specialize in a certain type of video, like brand or advertisement videos. Check out DesinRush’s Agency Directory and look for a company with a portfolio that reflects your needs.
- Set a budget: Determine the amount you can invest in the video marketing campaign, including the promotion.
- Review agency experience: Ask for a portfolio of relevant work, case studies, reviews, or clients you can contact for feedback. Many agencies on DesignRush feature solid portfolios and have excellent reviews, so you can find ideal candidates in our Agency Directory.
- Assess the creative process: Evaluate an agency’s ability to generate creative ideas that align with your brand and message. Does it have strong storytelling ability? Crafting compelling narratives is essential for engaging videos.
- Ask about the promotion strategy: Find out if the agency provides video promotion and which channels it plans to use.
- Inquire about analytics and reporting: Ask the agency about the tools it uses to track view count, engagement, click-through rate, etc., and how often you can expect to get progress reports.
- Ask for proposals: Send a request for a proposal (RFP) to the shortlisted video marketing agencies.
- Interview: Set up interviews with prospective video marketing companies to discuss the project in detail and check if they are a good fit for your team.
- Make a decision: After reviewing the RFPs, choose the best-suited agency and establish all project development processes.
If you need a custom-made list of video marketing agencies, contact us. Our team will match you with the most suitable agencies based on your list of requirements. You can browse our Marketplace for more details.
How do I find the best video marketing agency on DesignRush that fits my budget?
To find the best video marketing agency on DesignRush that fits your budget, use the filtering feature to sort agencies by minimal budgets in ascending order or by hourly rate from lowest to highest.
If your budget is limited, look for agencies that accept projects under $1,000. Firms like IT-Enterprises, Bergen Review Media, DigitalGFS, Become Digital Today, and Simply Explainer all require a minimal budget below $1,000.
The average hourly rate varies from country to country, so you may consider hiring a video marketing agency outside the US that offers more affordable rates.
What are the key success metrics in video marketing?
The key success metrics in video marketing include:
- Engagement: The total number of comments, likes, and other types of engagement with the video
- View count: The number of people who watched the video
- Average view duration: The average time a viewer spent watching the video
- Play rate: The number of people that clicked to start the video (not counting autoplay)
- Shares: The number of shares on social media channels
- Click-through rate: The number of people who clicked the call-to-action button in the video
- Follower/subscriber growth: The number of new followers and subscribers gained after the video launch
- Conversion rate: The number of people who completed the desired action (purchased a product, signed up for a newsletter, left their information, etc.) after watching the video
What questions should I ask video marketing agencies before hiring one?
You should ask video marketing agencies questions about their relevant experience, the types of videos they specialize in, team size and expertise, promotional strategy, etc. These include the following:
Its Relevant Background
- How many years of experience do you have in video marketing?
- Do you have a portfolio of relevant video marketing projects?
- Which video types do you have expertise in?
- Do you have any awards or recognition for your work?
- Have you worked with clients from my industry before?
Its Services and Processes
- How will you tailor a video to a specific target audience?
- Will you provide the script or should my internal marketing team do it?
- What media channels do you create video content for?
- If my video needs animation, do you provide such services?
- What is your video production process?
Related to Your Project
- How do we define project milestones? What happens if they are not met?
- How many people will be on the project? What are their roles?
- What metrics will you use to define the success of the video campaign?
- How often will you provide us with status reports and relevant metrics?
- What is the expected deadline to successfully deliver the video? What happens if the project is late?
- What is the planned budget? Are there any additional costs we can expect?
- What kind of support can you provide after the project is finished?
- What video format do you think will suit my needs best?
What are the best video marketing agencies in the US?
According to DesignRush and Google reviews, the top 5 video marketing agencies in the US are:
- Brafton
- 4.6 stars on DesignRush (3 reviews)
- 5.0 stars on Google (6 reviews)
- Top clients: Canva, Epson, MIT, Stanford University
- Awakened Films
- 5.0 stars on Google (102 reviews)
- Top clients: Oprah, CBS, Entertainment Tonight, Bed Bath & Beyond
- Umault
- 5.0 stars on Google (7 reviews)
- Top clients: MassMutual, Nuance, Samsung, Deloitte
- NoGood
- 4.4 stars on Google (14 reviews)
- Top clients: Nike, TikTok, Amazon, Opera
- Superside
- Top clients: Puma, Cisco, Toyota, Meta
Scroll through the page to discover more about these and other video marketing companies. All of these were carefully selected based on successful projects, industry reputation, customer reviews, and team expertise. Personalize your search and sort companies by location, budget size, hourly rates, and reviews.
Why Trust DesignRush
A trusted B2B marketplace connecting businesses with the best video marketing agencies, DesignRush maintains an impressive 4.7 rating on Trustpilot and Google.
Our dedicated team of agency experts built a network of over 30,000 agencies. We simplify the agency selection process, providing value to clients and agencies alike, via the DesignRush Marketplace.
Media Features
As a media platform, our press releases are picked up by 141 media outlets and reach a potential audience of 70 million. Our expertise extends to reputable platforms, such as Forbes, MSN, Yahoo! Finance, CNBC, MarketWatch, and Benzinga, solidifying our presence in the industry.
These achievements underscore our commitment to providing valuable insights and solutions within the digital landscape.
As seen on
Video Marketing Expertise
Video marketing agencies on DesignRush have the expertise to produce effective and high-quality video campaigns. They drive brand engagement through their specialized skills in video production, concept development, scripting, filming, editing, animation, audience analysis, platform optimization, search engine optimization (SEO), social media marketing, paid advertising, and consulting, among others.
Agency Credibility Indicators
The top video marketing companies have earned prestigious accolades from renowned organizations as recognition for their excellence in video production and strategy, such as:
- Clio Awards
- The Webby Awards
- The Drum Awards
- MarCom Awards
- Davey Awards
- W3 Awards
- Effie Awards
These video marketing companies have earned these awards by consistently producing exceptional video content that resonates with audiences and drives measurable results. They demonstrate creativity, technical skills, and strategic thinking, resulting in campaigns that drive conversion and engagement rates of their clients.
Beyond creativity and a strong understanding of the industry, these certifications demonstrate the expertise and credibility of these agencies in the field of video marketing, including, but not limited to:
- HubSpot Academy Video Marketing Certification
- UC Berkeley Extension Certificate Program in Marketing
- Global Association for Quality Management (GAQM) Certified Digital Marketing Professional (CDMP)
- Hootsuite Academy Social Media Marketing Certification Course
Agencies’ Supported Technologies
Video marketing agencies use various technologies depending on the stage the project is in, including, but not limited to, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Adobe After Effects, YouTube Studio, TikTok, Instagram, Vimeo, Hootsuite, Sprout Social, Google Analytics, Google Drive, and Asana.
Agency Reviews
For deeper insight into these agencies, DesignRush features client testimonials that share project challenges, results, and overall feedback. Each review undergoes verification, ensuring that the insights we present are both current and accurate.
Using the Bayesian Statistical Method, our algorithm calculates the most probable success rate for each agency. This reduces bias and promotes equity in the rating system, aligning our agency rankings more closely with the genuine quality of the services they offer.
Content Relevance & Accuracy
We make sure our content stays up to date, incorporating the latest listing data, industry trends, emerging technologies, and real-time insights supplied by agencies. It is reviewed by seasoned industry professionals who also provide their invaluable expertise – ensuring accurate and in-depth information.